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Madden Branded Goods Blog

Hats Off - Why Promotional Caps Deliver Results

madden branded goods hats, promo hats

When our customers ask us to put on our “thinking” caps for their next premium giveaway, we always take promotional headwear into consideration.  Swag buyers benefit from a streamlined supply chain which allow for completely customized “overseas” headwear starting at just 144 pieces!    

Here are 4 statistics from a recent study* that show why promotional headwear might be right for your next campaign:

  • 41% of US consumers own promotional caps/headwear.
  • Right here in our backyard of Tampa, Florida, among owners of promotional headwear, 77% report wearing them one time per week or more.
  • Caps generate 3,136 impressions over their lifetime in the U.S.
  • Men in rural America are tops for logoed headwear and hats with 52% ownership. Suburban males come in at 43% while Urban males were at 41%.

*Global Advertising Specialties Impressions Study.  Conducted by ASI (Advertising Specialty Institute)

Need to put your own "thinking" cap on? Download our handy Year-At-A-Glance Marketing Planning Calendar to get a "head" start! 

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