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Madden Branded Goods Blog

Looking For the Perfect Promo Item: Usefulness is Key

Screen Shot 2017-05-10 at 10.52.43 AM.pngPromotional products provide your company with repeat exposure to the recipient. Each time the product is used your brand is seen and the recipient thinks about your business or services. The key here is “when the recipient uses your promo product.” Consumers are looking to receive promo items that are useful to them in their daily life. When consumers were asked why they keep branded products long after they received them the top four responses were:

  1. Usefulness
  2. Attractiveness
  3. Enjoyable to Have
  4. Point of Reference

So, you may be wondering with over 800,000 products in the industry what specific promotional products fit into the “usefulness” category? Remember to keep your target customers in mind. What would be useful and make sense to them? If you operate a grocery store a reusable grocery tote would be a great option, but if you operate a technology company a USB may make more sense. The right fit differs with your business, but there are some tried and true promotional products that are found to fit the usefulness category. Here are the Top 10:

  1. Writing Instruments
  2. USB Drives
  3. Calendars
  4. Mobile Power Banks
  5. Bags
  6. Desk/Office Accessories
  7. Drinkware
  8. Health/Safety Items
  9. Umbrellas
  10. Outerwear

Check out our Year-At-A-Glance Marketing Calendar to get a head start on your promotional product planning.

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